I have a "generic-non category" U.S. entity that I have used for Amazon Affiliate promotions. Should I create a new account/entity for our products and sales? Yes you should, Amazon can have a problem with you having an Affiliate account and a Sellers account. So for this reason I would have my entity different for each, avoid the problem in the future. Will September 22, 2015 18:41 Follow Have more questions? Submit a request 0 Comments Article is closed for comments.