What do you do when a couple of one star reviews shoot down your sales?

If your product gets a number of 1 stars, then it would appear to be a poor product. If these reviews are unfair we would say that you can reach out either to the customer or Amazon and have them removed. Also, if you've done your calculations on the product and you're making the required 100% POI & 30% POR then you know that you easily have enough margin to be able to blow out the product at cost to get your money back - this is very rare but it's important to know that you do have a failsafe.

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