What would constitute a lot of brand equity?

If a brand has 5 - 10 products on Amazon and 100s on their website , they would need to have some sort of external distribution in order to be considered BIG, i.e. do they sell to Large Scale Retailers , or do they have International Distribution - if so then they are big - if not then they are not big. Vice versa - If a company has a lot of listings on Amazon, but no real web presence, retail or international presence, then they are not a big brand

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