What is POI?

POI is calculated as follows : Product Selling Price (minus) Related Sales Tax (minus) Amazon Sales/Referral Fee (minus) Amazon FBA Fee (minus) Inward Transport (minus) FOB Cost (divided by) FOB Cost, turned into a Percentage figure = POI, Profit Percentage as an indicator or Raw Investment to buy the actual product.

POI will tell you how much money you can make after you sell out your goods - based on what you have to invest to buy them.

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