How do we enter similarly competing items in our Search phase? Enter all, or by BSR?

Enter the highest ranked BSR and then rank that listing in Shortlist. This is referring to the first item that would be found. i.e. the highest ranked BSR of that type of product would be found first. The second or subsequent highest ranked item of that type may also be found and entered into SEARCH , as the second highest may have more logic and then brought through to SELECT, whereas the highest may not have LOGIC and not brought through. At this point your competition search inside the SELECT phase would likely rule out the product in SELECT.

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