Do we need to register a new company for every country we sell in?

No. In the EU, we recommend a UK entity alone. You'll likely end up with 2 entities as time goes on - US & UK - this will cover North America & the EU (we're still researching the exact position with Canada.) In time as you scale to the subcontinent to countries like Japan, China & India, new entities will be required however, this will be much further down the line.

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