Can I give a free training video as a bonus without having to burn it onto a DVD, and how would I distribute it to customers?

You will run into an issue with DVD regions...you could put the training into YouTube or something but I am not sure of this as a bonus. Other option is to create a physical guide and ask the factory to print and include it in the packaging for you. It may very well be possible , however in my opinion a. It would be against TOS as you would be driving them off Amazon onto your own site, b. It would not follow the general rule of thumb on a bonus product. A downloadable e-book may put you in breach of Amazon's TOS so we tend to avoid this option as well.

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