Will I end up competing with other SuperHeroes if we are all searching the same way?

This is a common question. At the moment there over 253m products on Amazon.com...inside the Home & Kitchen category there are over 1m alone. If you go deep in the category (as much as 10,000 BSR in the category) the likelihood is limited. I definitely understand where you re coming from but we haven't had this happen to date due to the sheer volume of products. Also the likelihood of you offering the exact same product with exact same bonus / pack size is definitely remote. And finally there is plenty of room for lots of products that are cosmetically different. And we aren't only going to sell in the US alone. We have the world at our fingertips.

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