What is the highest number for rank we should look at? And is that number the overall Amazon BSR?

10,000 is the highest we'd recommend in general (for the US marketplace). We tend to track this over a few days initially to see is there any big shifts and see if we can see a trend. Generally, the lower you go i.e. the closer you get to 10,000 and above, the higher the shifts as it doesn't take as many sales / a drop in sales to move in levels.

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